Flexvit Resistance Bands
Naming
Logo
Visual Identity
Credit:
Producer / Project manager: Carlos Joao Salvador
Photography: Hannah Anketell
Since its launch in autumn of 2015, Flexvits idea of pursuing a different approach to elastic sport and fitness straps is one that can be described as revolutionary in this field.
The spectrum of their application ranges from clinical rehab, where patients regain basic mobility, to top international athletes and teams from virtually all sports for performance enhancement.
The patented production technology makes this skin-friendly and has an attractive material which is very robust and durable. It's creative design increases its applicability, and by being washable, it changes the standard for hygiene and allergy-risk.
Also it allowed them to align with new high level vendors, high level partners and supply the likes of the Bundesliga
I created a contemporary flexible rebrand of the FLEXVIT product which has allowed them to expand and create new products. Also it allowed them to align with new high level vendors, partners and supply the likes of the Bundesliga in Germany, La Liga in Spain and the German National Team. Flexvit also won 2018 /2019 Plux X Award for High Quality, Design, Functionality and Ergonomics.
Initial mood and concept boards for resistance bands
Selected Marks And Logo Exploration
Based On 32 x 32 Grid With A 2 Pixel Line Stroke
Product Extentions For Each Strength Of Resistence Bands
Flexvit Product Dynamic Premium Sports Range
Some Of The Best Clubs And Athletes Use FLEXVIT Bands
