Sport Clinic

Visual Identity Typography

Sport Clinic is a London based content creator and sports consultancy, operating in the field of commercial sports advertising & broadcast founded by Carlos Salvador Joao.

Carlos Salvador Joao has also been the feature face for brands such as Nike and Guinness, with work in front of the camera. This included producing and presenting a live weekly African sports debate show on Sky TV (UK) and DStv (Europe + Africa).

I was commissioned to rebrand the Sport Clinic to give it a more contemporary, modern look. The 'plus' mark had to be the prominent aspect to encompass dynamic movement aesthetically. The Sports Clinic also provides literal 'Sport Clinics' to promising young athletes to help them realise their potential. The logo mark had to be versatile in order to extend to sports clothing which we achieved.

This logo identity has taken influence from the universal symbol for healing. It was designed to emcompass dymnamic movement, utilising an optical illusion approach using clean progressive lines to create a unique standout identity.


SM Clinical Display Typeface

A bespoke display typeface was carefully created to bring a bold, slick, unapologetic typographic style that represents the high end service that the Clinic Sport provides.

I created marketing material on the services that Sport Clinic provides. The Sport Clinic worked with world renowed creatives and photographers.