Runade Isotonic
Naming
Logo
Visual Identity
RUNade is a hydrating low sugar sports drink specifically branded for runners and sports enthusiasts delivering a healthy option. RUNade is a generic sports drink with no artificial colours and has a third of the sugar than current market leaders.
RUNade is available in Raspberry flavour as part of the Smart Energy™ range. Marathon World Record Holder Paula Radcliffe is the Global Ambassor of Runade.
I was tasked to create a brand to target running enthusiasts with an emphasis towards the female market.
When creating the logo mark, I developed a series of 'dashed' lines based on the wind symbol of speed to create a instantly recognisable geometrical symbol. I developed a harmonious interaction between the letter form and dashed lines symbol by drafting many iterations of the mark until reacting the final result. A similar process was taken when developing the packaging utilising 3D renderings.
